"Marketing is a circle that starts with your idea for generating revenue
and completes itself when you have the patronage of repeat and referral
business."
From The Guerrilla Marketing Toolkit by Mitch Meyerson and Jay Conrad Levinson.
Today I've been "pimping my blog", as David Meerman Scott would say, and I've just added RSS.
"What's RSS?" you say. Well, it's a great way to keep track of all your favourite blogs from a single web page.
To explain the benefits of RSS here's a reprint of a mini-tutorial by A-list blogger and online marketing savant Brian Clark.
And after you've added The Profitable Website Manual to your RSS feed reader I highly recommend adding Brian's blog, Copyblogger, as well. It's simply one of the best written and most insightful blogs on online marketing around.
Take it away Brian:
And why should I care?
Good questions. First, here’s why you should care.
"Marketing is everything you do that makes the sale easier."
Stephen Fairley, author
"Marketing is everything you do to promote your business, from the moment you conceive of it to the point at which customers buy your product or service and begin to patronize your business on a regular basis.
"The key words to remember are everything and regular basis."
By my favourite marketing guru Jay Conrad Levinson from Guerrilla Marketing
NB: I believe every marketer and business owner should have a well-thumbed copy of this book in their office.
Here's a selection of the best websites and e-newsletters for website copywriters I've found on my travels around the Web:
"My definition of 'marketing' is putting your product or service in its best light so that it persuades others to investigate and hopefully buy it.
I think that marketing is basically a replacement for door-to-door selling. If we could all afford to knock on everyone's door and put forward the best case for our product then we would because one-on-one conversation is pretty hard to beat.
But because that's not possible, we come up with marketing that will, at the end of the day, be a replacement for what we would have said if we were having a chat."
Australian advertising savant Siimon Reynolds from Secrets of Male Entrepreneurs Exposed!
Now with 11% more value-destroying website mistakes!
I have updated Your Website Sucks! to address another value-destroying website mistake: failing to convert browsers into leads.
The second edition of the eBook includes a simple yet effective strategy for turning your website into a lead generation machine. This will be of particular interest to B2B marketers.
This morning I was listening to an interview with Robert Middleton of InfoGuru fame about the law of attraction marketing.
During the interview he said his definition of marketing is: "Marketing is sharing with authenticity about the value that you offer to the world".
