Excellent Definition of "Marketing" #2

"My definition of 'marketing' is putting your product or service in its best light so that it persuades others to investigate and hopefully buy it.

I think that marketing is basically a replacement for door-to-door selling. If we could all afford to knock on everyone's door and put forward the best case for our product then we would because one-on-one conversation is pretty hard to beat.

But because that's not possible, we come up with marketing that will, at the end of the day, be a replacement for what we would have said if we were having a chat."

Australian advertising savant Siimon Reynolds from Secrets of Male Entrepreneurs Exposed!