Excellent Definition of "Marketing" #3

"Marketing is everything you do to promote your business, from the moment you conceive of it to the point at which customers buy your product or service and begin to patronize your business on a regular basis.

"The key words to remember are everything and regular basis."

By my favourite marketing guru Jay Conrad Levinson from Guerrilla Marketing.

NB: I believe every marketer and business owner should have a well-thumbed copy of this book in their office.