Most Business Websites Fail to Make a Profit

Here are some alarming statistics for every business owner and marketing manager who is responsible for building or managing a business website:

A report released by Sensis in August 2007 stated that:

• Only 10.4% of business websites delivered additional sales, orders, bookings and customers, and
• Only 8.45% of business websites produced an increase in enquiries.

Source: Sensis e-Business Report - The Online Experience of Small and Medium Enterprises

What this means is only one in 10 websites delivers a profit-generating benefit to the business. In other words, 90% of websites just sit there and do nothing! That's right… no sales leads, no new customers, nothing.