This Blog Is About Why Most Business Websites Fail To Make Money And What To Do About It
Did you know 90% of business websites don't work? And by "not work" I mean they don't produce any customer enquiries, qualified leads or sales, or boost the bottom line in any way at all.
The reason for this is simple. Most websites are built by IT experts and graphic designers who don't have a clue about sales and marketing.
So most websites end up like the online equivalent of a receptionist. They look good, answer basic questions, but don't necessarily produce any sales.
Over the years I've discovered many business owners and marketing managers are spending thousands of dollars on their websites without fully understanding the fundamental principles of a successful business website.
So I've decided to compile over 10 years' of my accumulated knowledge and experience of online marketing into a book:
The Profitable Website Manual – 101 Tips, Tricks And Insider Secrets To Get More Customer Enquiries, Sales And Profits From Your Website… Even If You Don't Sell Anything Online.
This blog is a vehicle for writing the Profitable Website Manual. I intend to write my book one blog post at a time. That way you get to benefit from my knowledge without waiting for the book to be published, and, hopefully, I get to benefit from your feedback.
I value your input, so I encourage you to add your comments to any post on this blog.
I hope you enjoy the Profitable Website Manual and find it useful
PS If there are any particular topics you'd like to see covered here, please let me know.
