August 6, 2008
- How To Get More Of Your Website Content Read
Most people go to a lot of effort to make their home page a welcoming entrance for first-time visitors. (…)
August 5, 2008
- Above The Fold
A good rule of thumb for web pages is to put the most important content "above the fold". But what does this mean?
The term "above the fold" comes from the newspaper industry. (…)
August 3, 2008
- Answer First-Time Visitor Questions Quickly
When people arrive at your site for the first time they have a few questions on their minds, such as:
Am I in the right place? Does this page match what I was expecting? (…)
November 19, 2007
- Write Your Website Content for “Scanners”
To create good website content you first have to understand how people read on the web.
People don’t read websites word for word – they scan the page looking for the information they want. (…)
September 20, 2007
- The Best Online Resources for Website Copywriters
Here's a selection of the best websites and e-newsletters for website copywriters I've found on my travels around the Web:
ExcessVoice.com
Nick Usborne's e-newsletter focuses on copywriting and content writing, with an emphasis on the Web. (…)
October 31, 2006
- Website Copywriting Podcast: How to Write Direct Response Website Copy Without Appearing “Tacky”
Despite being one of the most efficient, cost effective and intelligent marketing weapons, direct response marketing (aka "DR") has an image problem in Australia. (…)
September 8, 2006
- It's All About "You"
Recently a client questioned the liberal use of the word "you" in the home page I had written for them. (…)
July 28, 2006
- Do You Know These 5 Reasons Why You Need a Website Copywriter?
No one builds a website to fail. And yet many business websites fail to meet basic customer needs. Poor writing is often to blame. (…)
April 6, 2006
- Online Punctuation #2 – URLs, Full Stops and Semi Colons
If you have a URL at the end of a sentence, don't put a full stop after it. You'll only confuse people. You probably shouldn't be writing out URLs on a web page anyway. (…)
February 9, 2006
- Online Punctuation #1 – General Principles
The essence of grammar and punctuation is to facilitate communication. This is as true on the web as it is in print. (…)
