October 30, 2008
- Excellent Definition of "Marketing" #6
"Marketing is a circle that starts with your idea for generating revenue
and completes itself when you have the patronage of repeat and referral
business."
From The Guerrilla Marketing Toolkit by Mitch Meyerson and Jay Conrad Levinson.
October 7, 2008
- Excellent Definition of "Marketing" #5
"Marketing is not about spending money on such things as advertising, direct mail and PR. Those are just tools. (…)
September 1, 2008
- Excellent Definition of "Marketing" #4
"Marketing is everything you do that makes the sale easier."
Stephen Fairley, author and small business coach.
August 20, 2008
- 7 Website Myths That Stop You Attracting More Customers
How do you avoid having one of the 90% of business websites that don't bring in more business? (…)
October 22, 2007
- Problem + Solution = Marketing Success
You'll win much more business if you show your target audience how you can solve their problems.
What's the one thing every person is interested in? The weather? Politics? Health? Sport? (…)
October 19, 2007
- Excellent Definition of "Marketing" #3
"Marketing is everything you do to promote your business, from the moment you conceive of it to the point at which customers buy your product or service and begin to patronize your business on a regular basis. (…)
September 17, 2007
- Excellent Definition of "Marketing" #2
"My definition of 'marketing' is putting your product or service in its best light so that it persuades others to investigate and hopefully buy it. (…)
August 17, 2007
- Excellent Definition of "Marketing" #1
This morning I was listening to an interview with Robert Middleton of InfoGuru fame about the law of attraction marketing. (…)
August 28, 2006
- Is Branding Bunkum?
"Branding" is the most overused marketing buzzword these days. Everyone keeps rabbiting on and on about their brand. (…)
August 18, 2006
- What Good Marketers Know
It never ceases to amaze me the number of marketing managers I meet that know next to nothing about marketing. (…)
June 23, 2006
- Website Content Wisdom
Here are some of my favourite nuggets of wisdom from the greatest minds in website copywriting, e-marketing and search engine optimization:
It's the words that make the sale
"Flash animations don't make sales. (…)
