August 28, 2008
- A Simple Yet Effective Website Strategy
Failing to plan is planning to fail.
Alan Lakein, author and time management expert
A simple and clear strategy is the foundation of a successful website. (…)
August 20, 2008
- 7 Website Myths That Stop You Attracting More Customers
How do you avoid having one of the 90% of business websites that don't bring in more business? (…)
- Step One to a Profitable Website: Set Your Goals
My first job after uni was working at a small publishing company. (…)
November 6, 2007
- Most Business Websites Fail to Make a Profit
Here are some alarming statistics for every business owner and marketing manager who is responsible for building or managing a business website:
A report released by Sensis in August 2007 stated that:Only 10.4% of business websites delivered additional sales, orders, bookings and customers, and
Only 8.45% of business websites produced an increase in enquiries. (…)
August 30, 2007
- Get Your FREE Copy of Your Website Sucks! 2nd Edition
Now with 11% more value-destroying website mistakes!
I have updated Your Website Sucks! to address another value-destroying website mistake: failing to convert browsers into leads. (…)
August 11, 2007
- Traffic + Conversion = Profitable Website
Building a website without a traffic strategy is like printng a stack of brochures and then leaving them in a box in your storeroom.
But the end goal is not more traffic… it's more profit. (…)
June 25, 2007
- SMO: The Latest in Search
First there was SEO.
Then came PPC.
Now the latest TLA (three-letter-acronym) in search engine marketing is SMO.
It stands for "Social Media Optimization". (…)
March 6, 2007
- A Reflection on "Australia Online"
A review of BRW's new magazine and self-proclaimed "definitive guide to winning on the internet", Australia Online, in the form of a letter to the editor. (…)
October 31, 2006
- Website Copywriting Podcast: How to Write Direct Response Website Copy Without Appearing “Tacky”
Despite being one of the most efficient, cost effective and intelligent marketing weapons, direct response marketing (aka "DR") has an image problem in Australia. (…)
September 1, 2006
- Meet One of Australia's Great Web Marketing Brains
In the nine years I've been working as a website copywriter I've met many people who sell their services as web marketers: web designers and developers, copywriters, web marketing consultants and strategists, interactive agency bosses and creative directors, etc. (…)
August 31, 2006
- FREE E-book Reveals Website Success Secrets Your Web Designer Didn't Tell You
My new e-book explains how smart companies are transforming do-nothing websites into valuable assets that generate qualified leads, boost sales and build their brands. (…)
June 16, 2006
- Website Credibility Indicators
A couple of weeks ago web copywriter Nick Usborne queried readers of his (excellent) Excess Voice e-newsletter about what makes a website credible. (…)
May 19, 2006
- Your Website is a Work in Progress
A friend of mine had a job selling ad space for a local newspaper. He once sold a tiny ad to a delicatessen owner in a suburban shopping mall. (…)
March 16, 2006
- Where is Your Website Going?
My first job after uni was working at a small publishing company. (…)
March 2, 2006
- 10 Years of Websites That Suck. Why?
The other day I re-discovered Vincent Flanders's Web Pages That Suck. Its mission is to help visitors "learn usability and good web design by looking at bad web design". (…)
February 9, 2006
- Mobile Internet – First Impressions
I got hold of a 3G mobile phone last week. While I'm excited about the potential of mobile internet, the technology isn't quite there yet. My main gripe is speed. It's just too slow. (…)
