November 19, 2007
- Write Your Website Content for “Scanners”
To create good website content you first have to understand how people read on the web.
People don’t read websites word for word – they scan the page looking for the information they want. (…)
April 6, 2006
- Online Punctuation #2 – URLs, Full Stops and Semi Colons
If you have a URL at the end of a sentence, don't put a full stop after it. You'll only confuse people. You probably shouldn't be writing out URLs on a web page anyway. (…)
March 20, 2006
- Web Taglines: When the "Solution" is the Problem
One of the most overused words on the web is "solution", as in "web marketing solution" or "SEO solution". (…)
February 9, 2006
- Online Punctuation #1 – General Principles
The essence of grammar and punctuation is to facilitate communication. This is as true on the web as it is in print. (…)
