September 11, 2008
- 6 Tips For A Better "About Us" Page
When someone clicks on your about us page they usually have one question in mind: "Who are these guys?" Your potential customers want to get a sense of the people behind your website. (…)
August 29, 2008
- How To Take Your Website Content To The Bank
The graphics and the technology are a minor part of web success. The content is the hard part, and it is also what will make your website a success or failure. (…)
August 16, 2008
- How to Create an Effective Home Page
The home page is usually the most popular page on your website. But most first-time visitors will spend less than 30 seconds reviewing it. (…)
August 6, 2008
- How To Get More Of Your Website Content Read
Most people go to a lot of effort to make their home page a welcoming entrance for first-time visitors. (…)
August 5, 2008
- Above The Fold
A good rule of thumb for web pages is to put the most important content "above the fold". But what does this mean?
The term "above the fold" comes from the newspaper industry. (…)
August 3, 2008
- Answer First-Time Visitor Questions Quickly
When people arrive at your site for the first time they have a few questions on their minds, such as:
Am I in the right place? Does this page match what I was expecting? (…)
November 19, 2007
- Write Your Website Content for “Scanners”
To create good website content you first have to understand how people read on the web.
People don’t read websites word for word – they scan the page looking for the information they want. (…)
October 8, 2007
- Website Design Follows Content
Always budget for your web content before you hire a web developer.
I know it seems counter-intuitive; you want to build your house before you decorate it. (…)
September 20, 2007
- The Best Online Resources for Website Copywriters
Here's a selection of the best websites and e-newsletters for website copywriters I've found on my travels around the Web:
ExcessVoice.com
Nick Usborne's e-newsletter focuses on copywriting and content writing, with an emphasis on the Web. (…)
January 9, 2007
- Brochureware is Bogus
"If your website is nothing more than an electronic brochure, you are squandering the power of the medium."
Mark Stevens, Your Marketing Sucks. (…)
December 13, 2006
- What's the Most Important Element of a Website?
Copy* is the single most important element of a business website.
If you don't believe me try this experiment. Remove all the copy from your site. Can it still sell? Not likely. (…)
September 22, 2006
- It's Time for Some New Cliches
If you read just about any book on how to write well it will tell you to avoid cliches. Unfortunately most website owners haven't read those books. (…)
September 8, 2006
- It's All About "You"
Recently a client questioned the liberal use of the word "you" in the home page I had written for them. (…)
August 25, 2006
- A Publishing Approach With a Marketing Orientation
Recently I was talking with a client about some fresh content I was writing for his website. He asked me about seeing some "concepts" and maybe even some "storyboards". (…)
July 28, 2006
- Do You Know These 5 Reasons Why You Need a Website Copywriter?
No one builds a website to fail. And yet many business websites fail to meet basic customer needs. Poor writing is often to blame. (…)
June 23, 2006
- Website Content Wisdom
Here are some of my favourite nuggets of wisdom from the greatest minds in website copywriting, e-marketing and search engine optimization:
It's the words that make the sale
"Flash animations don't make sales. (…)
June 16, 2006
- Website Credibility Indicators
A couple of weeks ago web copywriter Nick Usborne queried readers of his (excellent) Excess Voice e-newsletter about what makes a website credible. (…)
May 2, 2006
- The "Biggest Workload" of Creating a Website
Came across this brilliant illustrated article about The Website Development Process. (…)
April 19, 2006
- The Dark Side of the CMS
There has never been so much bad photography as there is now. Why? (…)
April 13, 2006
- How Content Can Create Web Development Roadblocks
Yesterday I got a call from a web developer who needed a copywriter to refer his clients to. He told me he has several stalled projects. (…)
